Well, Good advertising helps to sell a needle even to the blacksmith. This power of advertising is often underestimated and wrongly used. Well, how can an STIHL product be sold in a desert?
STIHL selects the most unexpected location to be featured in this print ad. It shows a man in the desert and the copy reads- The desire to cut things up.
CREDITS
Advertising Agency: Publicis Conseil Paris, France
Art Director: Charles Guillemant
Art Buying: Marie-France Capri
Photographer: Jean-Yves Lemoigne
Via: Ads of the world
