What are the fastest ways to get noticed in the choc-a-bloc always-a-mess American media space? Some solutions you should try out. Get your brand entangled with some high profile law suits that will surely be covered by hungry news media. Like PETA or Ringling Circus. Get a celebrity who nobody knows how come becomes a celebrity (that itself is a mystery) and ask her to pee in a taxi back seat. Promotion automatically follows. Or put your product into an in-film promo or in a hip hop track.
Snapple popsicle melted last year in the 90 degree heat at Union Square in New York City and the free publicity followed. The brand for good reasons or not (the incident by the way goes quite well with the brand promise) able to purchase a good curiosity from the people and thus it has kind of reaffirmed its value.
So, more bizarre the idea, more eyeballs are guaranteed. Promise may follow later.
Via [Americanchronicle]
