Take a look at the list of King Kong’s endorsements
1. Kellogg. 18 million units of breakfast cereal available on 24000 retail outlets.
2. Nestle. 10 million units of top selling candy bars.
3. Volkswagen. IAA international Motor Show
(Volkswagen promotion includes television, print, outdoor and online campaigns)
4. Chase. Limited edition King Kong Universal Master Card
(Direct mail packages, online and event management)
5. Burger King. Triple Whopper. 7500 locations serve King Kong themed menu items
(Television, Online campaigns, Point of Purchase (POP)
6. City of New York.
7. Toshiba captures the beast. Home and personal entertainment giant campaigns in US and Japan
8. Coke. Six million soda cups. Two million pop corn bags.
Some are calling the PG-13 rated King Kong the movie event of the year but you don’t have to wait to find King Kong merchandise. It’s everywhere, down the food aisle, in the toy aisle, and even a game you can buy for X-Box 360. A lot of the merchandise is geared toward young children but is the movie suitable for kids? NEWS 10NBC spoke with a marketing professor and a pediatrician Tuesday and they both agree King Kong is probably not a movie for anyone under the age of 10 even though it’s being marketed to every generation. ‘Its cross generational is what the target is. They’re trying to market two audiences in one and if your successful in one u may turn off the other,’ said RIT marketing professor Dr. Eugene Fram.
Link
1. 10NBC
2. Biz.yahoo
3. nj.com
4. theaustralian.news.com
5. kongisking
6. comingsoon.com
7. thedesired.net
