How long will the images win?
That is the envious copy-oriented advertising supporters (apparently) ask, with a threatening prophetic tone.
It is naturally an alarming and enviable situation for the advertising copy to see only the design-oriented ads go to the Cannes Lion’s den. But good copywriters are not rare, I think. May be it is a time period where the images and visuals steal the show away from the subtle words.
But, we all always carve for a good copy-oriented ad, always.
CREDITS
Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Art Director: Ian Guimarães
Copywriter: Dudu Barcelos
Via: Ads of the world
