In a way, condoms are for misers. Condoms are for those who do not want to share their wealth with anyone, even with their children. Here, this campaign for durex, accepts the same line of thought.
The campaign makes a comparison of expected expenditure on children to the price of durex condoms, in a humorous way. It shows that a durex condom costs cheaper than the things that a child needs.
The campaign is creative, we can say. But in terms of ethics, it is inappropriate. It breeds a disturbing line of thinking that money matters over babies.
Advertising Agency: Espiral DP, Guayaquil, Ecuador
Creative Director: Wadih Antón
Via: hookedonads
