HomeForm retail (has Sharps Bedrooms, Moben Kitchens, Dolphin Bathrooms and Kitchens Direct ) account will be now handled by Brilliant Media.
The retail giant spent around $19 m in last financial year and is expected to and is expected to hike the budget by some percentage this year.
Chris Gooding, group marketing director of HomeForm, said: “We moved our ’10m TV business to Brilliant over two years ago and because of its performance to date, we felt it made perfect sense to integrate TV and press planning and buying within a single media agency.
“Our annual investment in media advertising is substantial and we feel that they are ideally placed to get the most out of that investment.”
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