If you are expecting some topless pictures of babes without any apparent meaning from this Indian campaign for Killer jeans, sorry guys, I warn you- no hot pics to turn you on. This campaign simply says- Get addicted and simply shows the addicted people.
The ads feature a nurse, an army officer and a couple during their wedding ceremony, clad in killer jeans. The pictures are so beautifully taken and they communicate clearly.
One noticeable aspect of this campaign is its sensible communication. who said that campaigns for fashion products do not make sense and they just present senseless hot babes and stupid chocolate boys? Oh, well, I too have said so somewhere in one of my posts, sorry. But this campaign has an idea within it. the art direction and the copy communicate that idea clearly.
The campaign has been developed by Karan Rawat, Mumbai
CREDITS
Advertising Agency: Karan Rawat, Mumbai, India
Creative Director: Karan Rawat
Illustrator: Ajay Borle
Photographer: Prasad Naik
Via: Ads of the world
