Prime time shows of ABC television are being viewed by more than 11 million times online, but the advertisers are wondering whether consumers would be willing to view on-line ads that too when these shows are free. However, an online survey reveals that around 87 percent of respondents may recall the advertisers who sponsored the shows they watched.
It is really difficult to anticipate the move of consumers towards ads that they are made to see it traditionally. If the consumers would be free to view the ads on their will, you can never be sure of anything.
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