Be positive. Run. Grab life. Sometimes, these are meaningless words that are only suitable for motivational bestsellers. Life sometimes takes a messy turn involuntarily, and men and women become helpless prisoners of those newly-coined life situations. The sad part is that the people outside this sad, desperate circle can not often understand the real situation of these unfortunate people. Same is the case with homeless people in the street.
3 out of 4 people think that if a homeless person canât get off the street, itâs his fault. So, people need to experience what the homeless people suffer, at least in a virtual way. With Samu Social, the most important emergency service for the homeless, agency Publicis Conseil created a 24 hr film reconstructing an entire day in the life of a homeless person.
The film was shot by homeless themselves. Using camera glasses they let us see life.
CREDITS
Agency:Publicis Conseil
Chief Creative Officer: Olivier Altmann
Creative Director: Veronique Sels
Art Director: Quentin Schweitzer
Copywriter: Daniel Chandler, Veronique Sels
General Director: Jean-Patrick Chiquiar
Responsible at agency: Emmanuelle Henry, Debora Guarachi
Agency: Publicis Net
Co-President: Sébastien Vacherot
Research and development: Laurent Berthelot
Film production: Marcassin Films
Via: Osocio
