This advertising initiative is an example for how to draw the necessary attention of the authorities on social issues, indeed without resorting to violence. This initiative developed by David&Goliath, USA, aims to the draw the attention of the President to the situation caused by the volcanic mud eruption in Porong, Sidoarjo which reportedly made about 10000 houses and facilities under water.
The effort aimed to indicate that even after four years after the incident, the mud flow victims are still in limbo. So an art installation in front of the presidential palace was carried on. The installation indicated the current situation of Sidorajo.
The positive point about the campaign is that this effort got immediate media publicity, and the president visited the sidorajo mud-flow site.
CREDITS
Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Design Director: John Kieselhorst
Associate Creative Directors: Napper Tandy, David Cuccinello
Art Director: Bryan Carroll
Copywriter: Aroon Mukhey
Director of Print Services: Meredith Ball
Production Company: MOREmedia
Photographer: Kate Montgomery
Director: Josh Forbes
Production Designer: Bradd Wesley Fillmann
Media Consultant: GranDesign
