Heinz has recently rolled out this television advertisement campaign to promote its product, Salad Cream. The campaign revolves around a park where people have gathered for picnic purposes. The campaign seems to be focusing on the importance of the product in day to day life and its prevalence among consumers. The advertisement is showing people of different backgrounds and different section are coming into a park but what was common among them was the product. The campaign has concentrated its focus on the Pourable Sunshine and a British TV advert featuring the song, ‘Ladybug Picnic’.
The presentation of the advertisement is apparently fast moving and at times it’s really difficult to concentrate over it. However, the advertisement might have struggled to bring forth the product benefit but it has certainly outlined the prevalence of the product among people. The tag line of the ad says, ‘Heinz Salad Cream, Pourable Sunshine’. The advertisement was created by McCann Erickson London.
Via Duncan’s TV
