Heineken in its latest advertising campaign has presented Michael Jackson, Ozzy Osbourne and Elvis Presley in a unique avatar. The print advertising campaign while aiming youth customers has used the fame of these pop stars in order to reflect its natural association with music. However, the ad campaign is quite attractive and can help people to bring a smile on their faces.
Heineken has recently has launched many offbeat ad campaign and this campaign seems to be the one of that series. The copy of the ad campaign reads, ‘Drink the music’, which certainly lacks freshness as the lines are previously used many a times.
The campaign had won a Bronze at Epica awards recently. The campaign was created by Publicis.
Via Twenty Four
