Havells India, the electrical supplier brand, has come up with a new campaign in the backdrop of this new IPL season. Presently, there are two commercials as part of this campaign. Two more commercials are also ready to be released.
The campaign promotes the brand’s different electrical equipments and services. One commercial, which features a guilty hangman, promotes the CFL lamps by Havells. The commercial shows the hangman who comes home after an execution feels so guilty. But when he switch on the CFL light, his guilty feeling vanishes, as he is saving electricity and at least doing such a virtue to the humanity.
The second commercial promotes Havells RCCB, MCPs (miniature circuit breakers). This has, slightly in contrast to the earlier one, a comical tone.A man, while trying to hold a hair dryer, receives an electric shock. Thinking that he is actually dancing, his wife, and later their daughter join the shivering team. Finally, the younger son separates them with a stick.
The campaign is based on a simple concept. Just think about the core concepts of these two commercials. A hangmanâs guilt disappears when he uses CFL lamps in home because at least he is doing something beneficial to the society by saving electricity. Members of a family get shock from electric current due to the use of electric appliances without quality. Well, this concept sounds so simple. But when it becomes commercials it becomes more interesting, adapting to the subtle visual beauty.
Via: afaqs
