International luxury lifestyle store Harvey Nichols has launched this print advertisement emphasizing its luxurious lifestyles. The campaign however, is not that lucid to express its message across. The most focused aspect of the ad is vanity as it clearly depicts a lifestyle entrenched in luxury. No doubt idea seems to be fresh for the campaign but too much exaggeration in its execution has made this campaign a bit complicated.
Moreover, the photography of the campaign is simply outstanding along with a great art direction. Beautifully shot advertisement campaign has used too many images in the background, which was by no means required. The punch line of the ad reads, ‘Seven sins on five floors’. The campaign is credited to DDB, London.
Via Ads of the World
