This is a unique anti-smoking print advertisement campaign launched in Riyadh to urge people to quit smoking. The campaign has used a very innovative approach for the campaign that has apparently showing far reaching negative implications of smoking. The advertisements are showing burning cigarettes having its ashes intact where they have shown what else are burning with tobacco. The campaign has displayed many structures and buildings are being burnt while the second ad shows people are being burnt with the cigarette. The campaign apparently aims at conveying the fact that tobacco does not only kill the smoker but people around them as well.
However, showing devastated building structure probably to depict that smoking is virtually killing entire civilization. The concept may be triggered off with the fact that it contributes to growing pollution too. Moreover, the campaign is no doubt based on a very original and fresh idea. The art direction has done a superb job to produce a visually appealing campaign. The campaign was created by Free Picture, Riyadh.
Via: Twenty Four
