Pedestrians anywhere treads the path at the mercy of the drivers, many accidental deaths take place across the globe due to the negligence of drivers. This guerilla campaign was placed at strategic intersection through out European cities in order to bring awareness among urban drivers about the vulnerability of pedestrians.
The behind this campaign is considerably good however the execution has made it somewhat less hitting. Moreover, in the absence of a hard-hitting presentation it is difficult to ascertain the extent of effect on the people.
The white line of zebra crossing has been made to appear as if there is a dead body lying covered with white sheet.
Via Adverbox
