This is surely an attention-grabbing print advertisement launched by Greenpeace to draw attention towards endangered whales that are increasingly becoming less in numbers. The campaign aims at comparing atrocities inflicted on whales with the inhuman activities carried out on the concentration camp reminding holocaust. The advertisement campaign is showing whales trapped in the camp counting their days for being putting on death.
The advertisement is heavily debated whether it can be related with the concept of the concentration campaign or not. However, here point is to exaggerate the idea to grab quick attention of people and while keeping this notion in mind the advertisement seems to be appropriate. The presentation of the advertisement clearly highlights the message of the organization. The advertisement was developed by Saatchi & Saatchi, Roma, Italy.
Via Ads of the World
