Greenpeace has recently launched this television advertisement in Romania to create awareness among people that recycling of paper has become far more important to save our climate. The advertisement is aiming at showing how trees are increasingly being depleted from earth and if the world does not resorted to recycling process of paper it would result in more depletion of trees and consequently degradation of environment. The advertisement has used flip-book style to convey its message.
The advertisement is showing by flipping up the pages that how trees are being cut hence there is persistent need to use recycling process. The presentation of the advertisement is not so attractive and compelling if compared with other campaigns of the origination. However, the message is quite important for the cause of environment and hence become somewhat impossible to ignore it. The punch line of the ad reads, ‘Every piece of paper matters. Recycle’. The advertisement is credited to Next advertising.
Via Hout Lust
