Perhaps, touching the emotion and intelligence of the target audience will be the primary factor that is needed for a social oriented campaign. This campaign for green peace, created by TBWAVietnam performs better in this aspect. The campaign has succeeded to effectively warn about global environmental threat.
The campaign says- your action has a reaction. It shows bulbs, junk mails and keys as it bounces back. When you keep the lights switched on, when you have the TV on stand-by and when you let the engines run all the ill-effects will be bouncing back. The campaign intelligently portrays the harmful results of these apparently âsimple actionsâ. This is intelligent work from the agency, which even presents the copy in a meaningful way.
Advertising Agency: TBWAVietnam
Creative Director: Birger Linke
Art Director: Marge Albito
Copywriter: Fanindra Jain
Photographer: Teo Studio
Retoucher: Miracle Factory
Via: Ads of the world
