Ads for Alcoholic and non-alcoholic drinks are usually a cacophony from brazen half naked babes and slightly-idiotic men. Indeed, we have seen many instances where some of such ads come out from the usual mould with some really out-of-the-box idea. This advertisement for Guinness beer is such a simple and powerful one which indeed reminds us to grab a beer.
The concept of this ad, which is developed by Chicagoâs Tank, simply relies on a pool cue. Though pool joints have blue chalk normally, here it shows a black one, and it reminds them the Guinness beer with its black lager and the white foam.
The copy reads- Guinness Draught pool cue reminds pub goes to grab a beer
Another ‘babeless’ beer ad: No girls, its 100% beer
Credits:
Advertising Agency: Tank, Chicago, USA
Art Directors: Neal White, David Yeouze
Copywriters: Owen Irvin, Neal White
Photographer: Kelly Stephens
Via: Ads of the world
