To give advertisers more options Google is going to launch targeted advertising system to old medium like radio, magazine, newspapers and television. Almost all of Google’s revenue ($1.4 billion) comes from ad sales and to tap television as well as one of the key medium Google has recently launched Google video store. It sells reruns of CBS and PBS shows which can be viewed on Internet connected PCs. Google hopes to bring in advertisers to the shows and also it has plans as Google CEO Eric Schmidt believes TV set top boxes can do wonders. TV set top boxes will be able to determine the demographics, viewing habits of the audience which will act as a boon for the advertisers.
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