Google has recently launched a new system of online marketing tool. Now Google’s ads will appear on your website and in return you would be compensated on Cost-Per-Action (CPA) basis. In this setup, the host website will be able to choose ads from Google in which you would be most effective to promote them through your website.
At present Google is sending invitation to selected websites and if any recipient website shows interest in participating, the website will choose the ads it wants to promote. Then Google will send the code of the ad and that can be pasted on your website.
Google has further advised to implement a CPA ad:
1. Ads that blend in with the site and are placed prominently tend to perform better. Look to integrate the ad within the page.
2) Ads that are relevant to the interest of your site visitor also tend to perform better. For example, if you have a travel site, having ads relevant to airline travel would generate higher interest.
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