Google gearing up for print ad market

Dr Prem Digital Healthcare Marketing

google06 10 25

The search engine giant, Google Inc. has recently revealed that it is going to speed up its efforts to sell advertisements for magazines and newspaper along with its continuing effort to tap imminently lucrative prospect in broadcasting and mobile devices. Further, the company also revealed that it would squeeze its technology to appear online videos on the first page of the search result.

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In a bid t be less dependent on single medium of advertising Google is trying hard to spread its operations in many other field than depending only on search engine capability.

Eric Schmidt, CEO Google, has said that the company is in process to line up advertisements for almost 100 magazines. Further, the company is also likely to take efforts to reverse the declining classified advertising in newspapers.

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