SLS of songs can make the reading experience effortless, enjoyable, and unjudged,and give instant feedback.
New York Times says, ‘One of the Development Marketplace’s most cost-effective ideas is helping people in India improve their reading by putting subtitles in their own language on popular music videos shown on TV…such subtitles could be used worldwide to increase literacy, and cost almost nothing.’
Different paradigms of literacy training try to raise the numbers of literate heads worldwide, specially in South East Asia. The idea of SLS (Same Language Subtitle) is truly exciting. And more inspiring is Dr. Brij Kothari’s case, a bright mind and former Cornell University alumnus, who dedicated his life for the cause. His PlanetRead is extensively working in Mumbai and Pondicherri and parts of India in conjunction with Google Grants (In kind advertising and non profit organizations) to give millions a chance to read and write.
Reading Out of the ‘Idiot Box’:Same-Language Subtitling on
Television in India
