Recently it showed us that bedwetting should not be considered as an embarrassing experience, if the kids wear good-nites. Now, they are kidding fashionably.
This ad, which mimics fashion models, presents good- nites as a fashionable wear. Good nites arenât diapers- itâs a fashionable thing. Thatâs the message.
Anyway, nice fashion statement, kid. Armani may sue you.
CREDITS
Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Jieun Kang
Art Directors: Seongmin Jang, Jongok Shin, Kyoungjin Park
Copywriter: Jaehoon Shin
Illustrators: Hosung Chung, Donghyun Kim
Photographers: Youngsik Lee, Yunhee Choi
