Good, but not tasty

Well, it is good. Nice to see. But it is not appetizing, and just because of the ad falls below the average line.

This print ad, developed by DDB Budapest, aims to promote burger M- a sandwich for experts.

The ad shows stack of books describing each ‘’layers’ of the sandwich. The problem is that it does not make us crave for this burger. In short, it’s not tasty.

CREDITS

Advertising Agency: DDB, Budapest, Hungary

Creative Director: Péter Tordai

Art Directors: Guilherme Somensato, Rodrigo Fernandes

Copywriters: Giovanni Pintaude, László Hevesi

Photographer: Tamás Váradi

Via: Ads of the world