When aliens attack earth, they will eat the fatties first. Then they will turn to the skinny ones like me. Dear fat ladies and gentlemen, sorry for being so irresponsibly funny at your serious âfattyâ issues. Earlier, Peta insulted you with their billboard stupidity. That alien thing was also developed quite a controversy. Now, golds gym comes up with its new campaign targeting fatties.
Now, in a new way, they are targeting social media- augmented weightgainers. The ads feature people with handsome faces and fat body.
One ad reads- What you leave out of Facebook, put it into Goldâs Gym.
Another one reads- What you leave out of Messenger, put it into Goldâs Gym.
Credits
Advertising Agency: jotabequ Grey, San José, Costa Rica
Creative Directors: Alexander Obando, Andrei Bonilla
Art Director / Copywriter: Alexander Obando
Photographer: Noelia Badilla
