General motors has decided to erase the negative buzz around the company which has actually happened due to its financial difficulties. It has announced a new beginning, and now the company says about a money back guarantee offer through its new campaign.
In this campaign named âMay the Best Car Win,â, G.M. is offering customers a full refund within 60 days on any G.M. car or truck, if they are not satisfied. The campaign uses GMâs new chairman Edward E. Whitacre Jr., who was recruited by the federal government, as the spokesman for its offer.
Indeed, this is a sincere, bold effort from General Motors to resurrect its old glory. Though the offer carries an element of risk, the company is actually announcing its confidence on the quality of its products. Faith-that is what the customers need. As, they say, may the Best Car Win.
Via: New York Times
