This is an interesting ambient advertisement campaign to raise awareness about global warming among drivers of the most polluter medium, vehicles. The campaign aimed at making car drivers aware of the problem due to the very thing they are doing and tries to invoke thoughts in this direction. The advertisers decided to place these stickers on the rear view mirrors of cars to increase their awareness level. The idea was to convey the fact that if they do not act in time the sign of global warming will always follow them.
The campaign had included two different stickers depicting the effect of global warming, flood and cracked soil. Moreover, the presentation of the campaign was simple and straight, but it would be little difficult to ascertain the effectiveness level of the advertisements. The tag line of the campaign reads, ‘Global Warming won’t stop, unless you act’. The campaign was designed by Bicara Communications, Jakarta, Indonesia.
Via Ads of the World
