There is so much buzz around the phenomenon of global warming that one begins to wonder if it is hyped or real. One Mr. Michael Crichton had presented his off-track perspective about the political gains of creating panic. And, if we go by his research data, it doesnt seem outlandish. For a person who has been bombarded with ‘Save the world, stop global warming’ creatives, this interesting premise fails to impress. Euphemistically saying, the creative with the cliche ‘save the rain forests, stop global warming’ is a complete disaster. Perhaps, we need more reasons to feel ‘endangered’.
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