Will featuring kangaroo and emu smoking cigarettes inspire you to quite? GlaxoSmithKlineâs Nicabate brand has launched a quit smoking campaign during Australia Day featuring some of the nationâs favourite animals.
Through this campaign, which was developed by ad agency Whybin/TBWA, GlaxoSmithKline is trying to promote its anti-smoking tablets. Indeed the ads attract our attention with its cute presentation. But it is a bit forced idea and to say clearly, the concept and the intended message is not closely connected.
Creative Agency: WhybinTBWA Tequila
Communications Planning: bellamyhayden
Media Buying: Maxus
