This print advertisement for Lynx shower gel is slightly perplexing as the core idea remains mystifying besides men will definitely see this advertisement. The advertisement is showing a woman smeared in mud with an urgent message to clean her up. The advertisement probably aims at drawing immediate attention of male and despite this there is nothing apparent message in the advertisement. However, the advertisement fails to deliver its message almost completely.
Moreover, presence of a scantily clad woman in the advertisement for men cosmetics hardly makes sense at least in this manner. The advertisement is just trying to entice people for the product; despite of the fact product benefit has been explained in a different way. The text of the ad reads, ‘Lynx Shower Gel. Get dirty.’
Via Ads of the World
