Exercisetv, Comcast’s video on demand network dedicated to fitness, motivation and sports training has inked a second consecutive advertising deal with The Gatorade Company as its exclusive sponsor in the sports beverage and water categories. The brand messaging for the products will be integrated into the channel’s content via product placement, graphic overlays and other educational video segments.
OMD, the media planning and buying agency represents the sports drink manufacturer. It is will also develop the next generation of advertiser sponsored VOD content.
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