When an advertising agency is about to advertise itself, it would be interesting to watch. Gate Worldwide is all set to indirectly trumpet its own merits, thanks to the cow. They have published a Hit List of Sacred Cows which wander in âyour officesâ. âIf any of these sacred cows are moving around your office, donât worryâ- the Gates say- âwe will help you to kill themâ.
Gates lists many of these sacred cows- the notions that prevail in advertising field about branding and marketing of products. Branding is expensive, Business is serious, Follow the leader, Marketing should be judged by people- these are some of the sacred cows Gates wants to slaughter. Gates scoffs at believes such as âdonât be negativeâ, âAdvertising should always be directâ, Teams create the best solutions, etcâ¦
This agency owes a lot to the cow. They have launched a similar publicity campaign earlier, targeting sacred cows. See their previous ad.
Ok. So, Gates want to get rid off these sacred cows. But are many of the sacred cows in the hit list already dead?
Via: Adrants
