I would say that it is just a funny, humorous way of communicating the message. But, indeed the opinion is subjective and different people may have different opinions in this regard. The border which separates right and wrong is very thin.
This print ad for the shoreditch shortfilm festival, developed by Analogy, London, communicates us through its interesting art direction. Whether you think it as humorous or derogatory, one thing is sure- it will definitely attract your attention.
CREDITS
Advertising Agency: Analogy, London, UK
Art Director: Algy Sharman
Copywriter: Al Brown
Photographer:Garry Simpson
Photographers Agents: Vue
Stylist: Vicky Connor @ Shoot People
Hair & Makeup: Lisa Hilton