This is an interesting and touchy print advertisement campaign launched Foundation Nicolas Hulot to create awareness to protect biodiversity. The campaign has apparently aimed at showing how different branches of nature are required to live in a perfect harmony and not to create anything to unbalance the nature’s equation. The campaign also focusing on the fact that survival of one component of the nature is purely based on the survival of other components of the nature.
The advertisement is showing a baby being nourished by other constituents of the nature such as animal, tree and bird in order to portray that how important is it to keep caring attitude on every branches of this nature to ward off any possibility of destruction of environment. The idea and the execution of the campaign have been remarkable and excellent photography has helped this campaign to be a visual delight.
The punch line of the campaign reads, ‘Our destinies are linked. Protect biodiversity.’, which is undoubtedly presents the core intention of the campaign. The campaign was designed by CLM BBDO, Paris, France.
Via Ads of the World
