Ford’s ‘Bold Moves’ ad : What is it promoting?

Dr Prem Digital Healthcare Marketing

Ford is getting bolder! After just a year it has built and completed ‘Built for the Road Ahead’ and is now taking on ‘Bold Moves’. The ad is finally completed with the voice of American Idol’s Kelly Clarkson crooning in the background. The commercial sure is generous when it comes to showing people who we are to assume as being ‘bold’. But I really wonder what the commercial is for: Is it to promote Ford’s fleet of cars or to highlight inspiring people? After all, the poor vehicles only get only seconds to show their features.

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