This is an interesting advertisement created to create awareness about environment conservation. The advertisement is apparently giving impression of 9/11 terrorist attack as it is showing two trees being attacked in the same fashion as World Trade Center was attacked. The advertisement might receive complaints as many advertisements on the similar theme have received for making explicit mention of the disastrous attack.
However, this particular advertisement is quite hard-hitting and penetrating one that has effectively shown how the nature is being attacked everyday and is in dire need of conservation.
The ad was created for Fondation Nicolas Hulot, a French organization. The educational organization is involved in environmental issues. The punch line of the ad reads, ‘For Nature, everyday is 9/11’, which makes the ad more effective. The ad was created by CLM BBDO.
Via Hout Lust
