Humor is more effective if it is presented through situations which are different to each other. This print campaign for QE Convenience store uses the element of humor.
The campaign features people, or brave misers(fun intended, indeed) who try to save money amid apparently dangerous situations. The copy reads- For people who like to save every sen.
The campaign, developed by Grey Kuala Lumpur, indeed conveys the message in clear, simple and innovative way.
CREDITS
Advertising Agency: Grey Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Directors: Phoecus Lee, David Sin
Copywriter: Gautam Mehta
Via: Ads of the world
