Pizza Pizza logo is imprinted on the can pretty loudly. Who’ll cannibalize whom, I wonder after the short promotion is over.
If your Pepsi can flashes you can win an iPod. Pizza Pizza in collaboration with Pepsi have launched this promotional campaign “Find the Flashing Can,” all over Mississippi and Ontario. There are some 305 Pepsi cans specially designed for the promotion with a fitting sensor device and the moment one lucky Pepsi drinker opens one of them an orange flash will be produced. And voila, you have just won video iPod worth $379.
Pizza Pizza and Pepsi both hope it will inspire more to buy their stuff. They call it innovative promotion.
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