Another ambient advertising effort which fakes abandoned baby situations. Well, we have seen how, during Christmas, those abandoned baby dolls (Jesus!) surprised us.
This ambient effort from Hibuk Rishonâs (First Hug) aims to make awareness among the people about the association and its activities. They also wanted to make people to understand the plight of abandoned babies.
I will wonder. You too may wonder what. Once. The next time the law of diminishing marginal utility comes applicable in advertising too.
CREDITS
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Isreal
Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Aia Bechor
Copywriter: Tom Reuveni
Account Executive: Elad Kuperman
Studio: Eyal Orlee
