This is a puzzling television commercial launched by Mozilla to promote Firefox internet browser. The commercial is showing a computer in a barren places which suddenly catches fire and burned completely in no time. The commercial now questions ‘Getting burned by your web browser?’, clearly indicating towards other web browsers, which are limited in numbers so making a specific guess is of course not an uphill task here.
Therefore, the core idea was to depict the problems of existing web browsers that enjoy a good number of users, almost monopolizing the market in the absence of a potential competitor. The advertisement interestingly calls for liberation from those inferior web browsers.
However, one aspect of the ad is quite upsetting that the ad has shown the computer bracing the flames in order to get destroyed and the aim was to show inferior web browser. But the very logo of the company itself has signs of flames, giving impression that Firefox has destroyed the computer. The punch line says, ‘Introducing an alternative’, quite understandable.
Voa Adverblog
