I wonder what my signature suggests as the job thatâs right for me. I guess a priest, as my signature resembles a figure kneeling down in prayer. But, on the other hand I am here, judging mad ads, staring at half-naked and almost-naked babes in those mad efforts and posting for an invisible, possibly slightly unkind group of readers who often do not mind to leave a comment.
Forgetting that sad subject for a while, let us have a look at this brilliant print campaign for AII Jobs. Just recently we have seen the envious copy targets the images that often manage to enter the Cannes lionâs den. It asked in a threatening tone- how long the images will win?.
When we consider this campaign, this is not a copy-oriented one, and at the same time it is also not centered on any images. Actually these ads are centered around a good concept.
CREDITS
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Kamil Mekhti
Copywriter: Yaniv Sahar
Account managers: Adi Cohen, Eldar
