Call it corporate social responsibility or self-proclamation of eco-friendliness. Fiat has made a romantic date with nature and trees on Milanâs world famous fashion street Montenapoleone.
Fiberglass replicas, precisely the same size and shape as the Fiat 500 C which was unveiled in February, have become planters for real trees of various shapes. The effort known as called âPer fare un alberoâ (Create a tree), was a cooperative effort between the City of Milan, Fiat, and artist-designer Fabio Novembre.
Artist-Designer: Fabio Novembre, Milan, Italy
