Feed The Pig Ad campaign for financial literacy

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Financial Literacy PSA – Feed The Pig

Financial Literacy/Feed the Pig PSA – TV Store

Financial LIteracy/Feed the Pig PSA – Laugh

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The American Institute of Certified Public accounts and the Ad Council have recently launched a comprehensive advertisement campaign to make young Americans aware for a secure financial future. The advertisement campaign, feed the pig, aims at encouraging young Americans mainly in the bracket of 25 to 34 years of age to save money for a secure future. Feed the pig advertisement campaign has been launched across the nation and it include TV, radio, print, online and outdoor advertising.

The ad campaign, emphasizing financial literacy, features smartly dressed Benjamin Bankes, which reminds the famous piggy bank. The ad campaign has also launched a website to provide free financial information to help young generation to build their career.

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