BBDO, New York will be handling the campaign for Fed-Ex. The existing online banner ads take you out their website at Experience.FedEx.com. Their ‘This is the world-This is how the world does business’ idea is great and certainly adds pizzazz. Expect more Fed-ex ads during the holiday season. But I can vouch that they won’t be boring. The new campaign is slated to run from now through April 2008.
Some Trivia – FedEx spent $147 million on advertising in 2006, and $111 million from January through June of 2007.
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