See how the Chinese Man (Mongolian look, dont sure whether from China or not, but certainly represnts the vast possibilty in the Asian country, isn’t it) is going to deliver the Fed Ex stuff.
Executional style deployed for the message mostly in black and white. What’s in it for me? A ruff weather tuff man knows no hurdles and will deliver the stuff. Relax it’s FedEx
A creative approach which communicates the message effectively, establishes a benefit, (presuming) aiming right customers. The concept is plain and simple. Inspiration and influencing varibales are presented in sequence.
A BBDO Guerrero Ortega creation for FedEx ERxpress
