FedEx – Super Bowl 2007 – Not what it seems
FedEx – Super Bowl 2007 – Space
This television advertisement campaign was launched during the Super Bowl to promote FedEx in its patent humorous manner. However, one the spots that show FedEx truck at the moon was much appreciated during Super Bowl and it also managed to find a place in the top ten of USA Today’s Super Bowl Ad Meter. However, these advertisements cannot be held better in comparison with the advertisement of this company.
The advertisement this time travels to the moon in order to show even there is a possibility that the company can arrange deliveries, stamping its concept of reaching out of bound destinations. The campaign has also shows a nice example of exaggeration of the core idea. The campaign was created by BBDO Worldwide.
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