At a time when even diapers come in denim style, childrenâs wear brands too can be fashionable. This ad for childrenswear brand Bellerose makes us remember that child in denim diaper who instantly grabs the attention of lovely ladies, thanks to his shaking denim-clad bottom.
The campaign, developed by Happiness, Brussels actually aims at the parents, who are always proud about their kids, even when they puke or perform a naughty number-2.
CREDITS
Advertising Agency: Happiness, Brussels, Belgium
Art Director: Gregory Titeca
Photographer: Christophe Gilbert
Retoucher: Yannick Lecoq
