Fallen models, confused puppies

Dr Prem Digital Healthcare Marketing

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We have seen the desperate people who lost their thinnest flat TVs . Now, America’s would-be-models are falling through cracks, leaving their puppies confused.

This print campaign for Tv3’s America’s next top model, created by Colenso BBDO, is humorously presented. However, the concept is weary and except the fun part, it never leaves an indelible mark in our mind.

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Coming to the negative side, models worldwide are having this unhealthy obsession with their ‘super thin image’. Being thin doesn’t mean that you are beautiful; many of these thinnest models seem to be malnourished women.

Credits:

Agency : Colenso BBDO

Photographer: Mat Baker

Retoucher: Carl Baker

Executive Creative Director: Nick Worthington

Creative Director: Steve Cochran

Art Director: Sarah Longworth / Mick Stalker

Copywriter: Mick Stalker / Sarah Longworth

Account: Karla Fisher, Virginia Frankovich & Angela Watson

Producer: Nigel Sutton

Via: Adland

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